Image Credit:- hypebeast.com
Image Credit:- hypebeast.com
One could argue that the crossover between luxury and sportswear brands is more about marketing than revenue.
Image Credit:- hypebeast.com
Given that the offerings aren't necessarily accessible or wearable, the crossover may be more marketing-driven than revenue-generating.
Image Credit:- hypebeast.com
It does, however, help both Maison Margiela and Reebok tap into new markets
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and maintain their relevance in the industry, which is why they continue to look for opportunities to create collaborative footwear.
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Next on this duo's agenda are a brand new Classic Leather and the Club C "Memory Of" V2 collection.
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John Galliano, creative director of the French high fashion house, uses deconstruction for this four-piece assemblage.
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The Club C and Classic Leather silhouettes look like they were cut with a utility knife.
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the semi-transparent nylon fabrics and safety zigzag stitching found on the interiors.
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To maintain continuity with previous collaborations, each model is constructed in either white or black colorways.
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Maison Margiela sells them for $675. Smiley's Reebok Shaq Attaq offers more sneakers.