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If you are a shoe company, you are already 10 steps behind the competition. After Nike's collaboration with RTFKT and adidas' launch with Prada, PUMA is next. Black Station is the first metaverse website for the German sportswear brand.
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New York Fashion Week's 'FUTROGRADE' show features exclusive NFTs with limited edition redeemable sneakers. The immersive and interactive site lets consumers experience web3 activations throughout the year and beyond.
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20 years ago, Black Station housed PUMA's most innovative fashion designs, said Chief Brand Officer Adam Petrick. Given the product design and digital boundaries we're pushing, we brought back Black Station as a digital portal for fashion, sport performance, heritage classics, and innovation.
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The first two Black Station portals will reveal exclusive Nitro NFRNO and Nitro Fastroid sneakers on September 7.
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Nitropass owners can access two NFTs: one for physical products and one for a customised shoe experience. Miners can get their Futuregrade kicks by burning their product-claimed NFT.
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“Our designers took many liberties when creating these shoes. We told them nothing's impossible. We were able to harness their creativity without the usual shoemaking constraints,” said Heiko Desens.
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Innovation and Creative Director. As impressive as the designs themselves was working with development to bring them to life.
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